A SaaS with 100% Churn, yet LTV > CAC

Tl;DR

MVP first - Tomate fuco y a toma pcul0

Get those eyes going via ads towards: https://www.slubnechwile.com/

See what works and what not - PMF :)

npm install stripe firebase-admin

Intro

For green field AI vibe coding has been great, for brown field…not that much.

Despite the project docs with AI was interesting

Thats why I want to put together some boilerplates that just get the work done.

And…ship sth already this year.

The main pieces are clear already as per:

People do their things:

• https://libreweddingplanner.org/docs/Features/website_builder/
• https://docs.wedding-share.org/

I want to do mine:

• S vs D:
  • Supply - ~ infinite (∞), scalable via Serverless storage.
  • Demand - constrained, ad driven

With a very clear: Online marketing and an online delivery

Type of offer: attraction / upsale / downsale / continuity that’s how the landing should be presented, later will be other offers

Imagine that nice mermaid sankey representing the conversion funnel of such web app

and this

The launch strategy: aka, focus strategy

The Tier of Service: A DFY that I made here and Ive transformed into DIY (thanks to leverage x tech) with the cool serverless tech stack below.

The customer segmentation: B2C

The expected

The tech stack:

Getting Here

This has been…a series of random steps.

#dig slubnechwile.com any
#ping slubnechwile.com
#curl https://slubnechwile.com/sitemap-index0.xml
whois slubnechwile.com | grep -i -E "(creation|created|registered)"

git clone https://github.com/JAlcocerT/slubnechwile

git init && git add . && git commit -m "Initial commit: starting for google ads" && gh repo create slubne-chwile-y26 --private --source=. --remote=origin --push

And it goes like: hey antigravity…and Claude 4.5 Opus

can you have a look to the z-brd, z-frd  z-prd and z-user-flow documents and let me know if the requirement and end goal of the project is clear?

wherever you see gap, lets clarify them into a z-clarifications.md document, where i will provide direction

Configure your stripe payment link: https://dashboard.stripe.com/

Pełny Pakiet Weselny: Prywatna galeria 360°, 250GB miejsca na zdjęcia i filmy od gości, nielimitowane przesyłanie przez 14 dni oraz 1 rok bezpiecznego przechowywania pamiątek

And remember that you can prefix the email that has paid by doing like so.

For your launch phase with a low daily budget, you should optimize for Sign-ups (Account Creation) rather than Purchases.

The ad algorithm needs to learn and also you need to learn with PostHog what are the frictions points.

• Oct25 - https://jalcocert.github.io/JAlcocerT/building-in-public-wedding-photo-galleries/
• Jun25 - https://jalcocert.github.io/JAlcocerT/wedding-photo-galleries/
• Feb25 - https://jalcocert.github.io/JAlcocerT/software-for-weddings/

# Cloudflare R2 Configuration

#get this one from the Workers and Pages section!
ACCOUNT_ID=6f6de37edde332d0622d5802db839ff7

# Required for Pre-signed URLs and Temporary Credentials methods
# Get these from: R2 → Manage R2 API tokens → Account API Tokens → Create API token
ACCESS_KEY_ID=
SECRET_ACCESS_KEY=

# R2 Bucket Name
# The name of your R2 bucket (e.g., my-nextjs-demo-bucket)
BUCKET_NAME=my-nextjs-demo-bucket

# Required ONLY for Temporary Credentials method
# Get this from: My Profile → API Tokens → Create Token
# Permissions needed: Account - Workers R2 Storage:Edit, User - API Tokens:Edit
AUTH_TOKEN=

# Note: Workers API method doesn't use these environment variables
# It uses R2 bindings configured in wrangler.toml instead

If you are planning to use this domain with Proton Mail, note that weʼll only accept email for enabled addresses with encryption keys.

Chatting with Gemini about the offer

The entire Ślubne Chwile flow is designed as a BANT qualification machine.

It uses free access to gather the necessary data (Need, Timing, Authority) before presenting the Budget, ensuring that by the time a couple sees the price, they are already highly qualified, emotionally invested, and ready to convert.

Conclusions

Is it a new product that needs evangelization?

No, there is demand already :)

Whats working and whats not?

Is the product not working? wrong seller? wrong avatar/target audience/client?

It has been all about building around the BANT idea.

Show the products ads for those that apply.

They get the free thing / trial and we are happy to get your feedback :)

NEW - SlubneChwile 2026

Source Code that brings OpenAI/Groq options

git clone https://github.com/JAlcocerT/slubne-chwile-y26
#git pull
cd slubne-chwile-y26/slubnechwile/
#prepare ./slubnechwile/.env
#nano .env 
#cd ..
#sudo docker compose up -d
#sudo docker compose down
#docker compose down && npm run build && node dist/server/entry.mjs
docker compose -f docker-compose.cloudflare.yml up -d --build
#docker inspect slubnechwile-app | grep "Networks" -A 20
#docker compose -f docker-compose.cloudflare.yml down
sudo docker logs slubnechwile-app --tail 100
#sudo docker system prune

Need a product like this just that white-labeled to print money for you?

Consulting Services

Consulting - Tier of Service

DIY via ebooks

Distilled knowledge via web/ooks to enable you to create

Setting Up Google ads

This has been a thing: https://ads.google.com and https://tagassistant.google.com/

You will need terms, privacy policy and contact: https://support.google.com/adspolicy/answer/6368661?hl=en#673

Anda support mail.

But…hey, they take you by the hand and make your on boarding very simple.

Admire how much resources they can provide you, just so that you place that CC details for them.

The CX customer experience was impressive.

Keywords: weddings

Budget: whatever per month

Pros say to keep getting better at this until you spend successfully 6k$/month

1/2/8 pln click (cost per click) depending on competition.

gtag('event', 'conversion', {
                  'send_to': 'AW-',
                  'value': 1.0,
                  'currency': 'PLN',
                  'transaction_id': ''

Random Things I Got to know

1. Google uses salesforce $CRM and also https://www.qualtrics.com/ for feedback
2. Maybe having an optimized video sales on the landing, like this one: https://thebigschool.com/master-ia/
3. Also…the whatsapp bouble for signups people?

FAQ

The FlaskCMs / NextJS CMS i tried to built were similar to these OSS for Selfhosted Blogs

• https://github.com/ddoemonn/next-blog

MIT | self-hosted blog platform built with next.js

Adsense vs OpenAdServer

If you want to do the oppositve: renting attention of your readers and get paid for it:

• https://github.com/seanZhang414/openadserver

Open Source Ad Serving Platform with ML-Powered CTR Prediction | Self-hosted alternative to Google Ad Manager | Python, FastAPI, PyTorch

More KPIs

In addition to Total Lifetime Value (TLV), here are several other marketing KPIs that are commonly used to assess the effectiveness of campaigns, customer engagement, and overall marketing performance:

1. Customer Acquisition Cost (CAC): Measures the cost of acquiring a new customer, helping you assess how efficient your marketing and sales efforts are.

2. Churn Rate: The percentage of customers who stop using your product or service over a specific period, indicating customer retention.

3. Customer Retention Rate (CRR): The percentage of customers retained over a certain period, critical for measuring loyalty and satisfaction.

4. Net Promoter Score (NPS): Gauges customer satisfaction and loyalty by asking how likely customers are to recommend your product or service to others.

5. Conversion Rate: The percentage of users who take a desired action (e.g., making a purchase) out of the total number of users exposed to the marketing effort.

6. Cost Per Lead (CPL): The cost incurred to generate a lead, valuable for evaluating the cost efficiency of lead-generation campaigns.

7. Return on Marketing Investment (ROMI): Measures the revenue gained compared to the amount spent on marketing.

8. Engagement Rate: Tracks how actively customers interact with your content, social media posts, or campaigns (likes, shares, comments, etc.).

9. Average Revenue Per User (ARPU): The average amount of revenue generated per customer or user over a specific period.

10. Sales Growth: Measures the increase in sales over a given period, showing the direct impact of marketing efforts on revenue.

These KPIs offer a comprehensive view of marketing performance, from customer acquisition and engagement to long-term profitability and growth.