Marketing
Leads from PDFs
Create the PDF as a code with your contact details -> print -> paste across the city.
QR Creation
Emails
What a surprise, you need to master emails and their SMTP.
if you are building a sales pipeline and doing cold email, you will need to verify emails.
Newsletters
MailerLite
https://jalcocert.github.io/JAlcocerT/mailerlite-for-saas/#mailerlite-api
Setup MailerLite with your Custom Domain π
You will need to authenticate that you own the email and also the domain (with DNS).
Go to your mailerlite dashboard UI
I am using Cloudflare for that domain, and the DNS were updated automatically via UI.
There are some CName and txt records and they will be DNS only, not proxied.

Create a new form and you will get the JS to place before the </head> of your web.
<!-- MailerLite Universal -->
<script>
(function(w,d,e,u,f,l,n){w[f]=w[f]||function(){(w[f].q=w[f].q||[])
.push(arguments);},l=d.createElement(e),l.async=1,l.src=u,
n=d.getElementsByTagName(e)[0],n.parentNode.insertBefore(l,n);})
(window,document,'script','https://assets.mailerlite.com/js/universal.js','ml');
ml('account', 'some_acount_id');
</script>
<!-- End MailerLite Universal -->You can also get MailerLite working with a button, so that it opens as pop up:
<a class="ml-onclick-form" href="javascript:void(0)" onclick="ml('show', 'some_id_here', true)">Click here to show form</a>
and use it with your components, for example
<form id="simple-newsletter-form" class="input-container" method="post" action="javascript:void(0);" onsubmit="ml('show', 'some_id_here', true); return false;">
<input type="submit" value="Ready to Know?" class="ml-onclick-form" style="appearance: button; -webkit-appearance: button; cursor: pointer;">
</form>RSS
Some websites bring a RSS feed, so that you can subscribe with tools like FreshRSS:
# Test RSS feed locally
curl -s http://localhost:4321/rss.xml | head -10
# Count episodes
curl -s http://localhost:4321/rss.xml | grep -c "<item>"
# Get episode titles
curl -s http://localhost:4321/rss.xml | grep -o "<title>.*</title>"
# Check headers
curl -I http://localhost:4321/rss.xml
# Test on production (once deployed)
curl -s https://podcast.jalcocertech.com/rss.xml | head -10Youtube is one of the sites providing RSS feeds for the channels:
So we can pull the last video of a channel like: just take the ChannelID
curl -s "https://www.youtube.com/feeds/videos.xml?channel_id=UCPPMA8ZEusAe5dVH6PbjZFA"
#curl -s "https://www.youtube.com/feeds/videos.xml?channel_id=UCPPMA8ZEusAe5dVH6PbjZFA" | grep -oP '(?<=<title>).*?(?=</title>)' | head -5Calendar
Among all the things that can be embedded into a website, we have not only bots, but also cool calendars.
Cal dot com Embeded and API - Use cases π
- Bring cool calendar widgets to your landing pages:

https://jalcocert.github.io/JAlcocerT/creating-landing-pages-astro/#the-result

- https://cal.com/help/event-types/hideorganizersemail#hide-organizers-email
- https://cal.com/help/event-types/limit-future-bookings
Tech Consulting
DWY - Landing Pagegraph TD
A[www.jalcocertech.com] --> B(blog/YT 0$);
A --> C(DIY 0/$);
A --> D(Consult via Cal.com - DWY $$);
A --> E(Services - DFY $$$);Integrate Stripe
You can enable so that before someone booking your time, they have to pay first:
This increase friction - so you need to find the sweet spot.
No friction will never be the perfect one for converting leads.
Stripe 101 Setup π
Using Stripe withing a Flask
Cyrpto Too?In Touch with Clients
Messaging Automation for All - Omni-channel marketing automation & transactional messaging. Embeddable, self-hostable, & infinitely flexible.
Dittofeed: Free Open Source Automated Communication Platform
MIT | Open-source customer engagement. Automate transactional and marketing messages across email, SMS, mobile push, WhatsApp, Slack, and more π¨
You can always embed things into your marketing websites:
CRM’s
ERP’s
Ads
Social Media
Social media is where you think you have a blog are big ad platforms:
https://jalcocert.github.io/JAlcocerT/photo-video-tinkering/#how-to-setup-postiz

GAds
It’s all about: https://ads.google.com/
Google ads plays well with GA4.
You could also use Umami + PostHog to track your ads.
FaceBook Ads
Leads
It was not obvious to me to understand what a lead is:
The first time a marketer told me about APIFY, was quite obvious that this was not impossible.
Take into consideration that experts advice is to:
- Ads are better for mass conversion of lower ticket items
- Cold emails ~ Leads are better for higher ticket items
Funnels
Once you get leads, you want to make sure you convert them into customers.
With a funnel, you can visualize the process of converting leads into customers.


