Marketing

Leads from PDFs

Create the PDF as a code with your contact details -> print -> paste across the city.

QR Creation

Emails

What a surprise, you need to master emails and their SMTP.

if you are building a sales pipeline and doing cold email, you will need to verify emails.

Newsletters

The power of emails.

MailerLite

You can control Mailerlite via API.

<!-- MailerLite Universal -->
<script>
    (function(w,d,e,u,f,l,n){w[f]=w[f]||function(){(w[f].q=w[f].q||[])
    .push(arguments);},l=d.createElement(e),l.async=1,l.src=u,
    n=d.getElementsByTagName(e)[0],n.parentNode.insertBefore(l,n);})
    (window,document,'script','https://assets.mailerlite.com/js/universal.js','ml');
    ml('account', 'some_acount_id');
</script>
<!-- End MailerLite Universal -->

<a class="ml-onclick-form" href="javascript:void(0)" onclick="ml('show', 'some_id_here', true)">Click here to show form</a>

and use it with your components, for example
<form id="simple-newsletter-form" class="input-container" method="post" action="javascript:void(0);" onsubmit="ml('show', 'some_id_here', true); return false;">
    <input type="submit" value="Ready to Know?" class="ml-onclick-form" style="appearance: button; -webkit-appearance: button; cursor: pointer;">
</form>

RSS

Some websites bring a RSS feed, so that you can subscribe with tools like FreshRSS:

# Test RSS feed locally
curl -s http://localhost:4321/rss.xml | head -10
# Count episodes
curl -s http://localhost:4321/rss.xml | grep -c "<item>"
# Get episode titles
curl -s http://localhost:4321/rss.xml | grep -o "<title>.*</title>"

# Check headers
curl -I http://localhost:4321/rss.xml
# Test on production (once deployed)
curl -s https://podcast.jalcocertech.com/rss.xml | head -10

Youtube is one of the sites providing RSS feeds for the channels:

So we can pull the last video of a channel like: just take the ChannelID

curl -s "https://www.youtube.com/feeds/videos.xml?channel_id=UCPPMA8ZEusAe5dVH6PbjZFA"
#curl -s "https://www.youtube.com/feeds/videos.xml?channel_id=UCPPMA8ZEusAe5dVH6PbjZFA" | grep -oP '(?<=<title>).*?(?=</title>)' | head -5

Calendar

Among all the things that can be embedded into a website, we have not only bots, but also cool calendars.

• https://cal.com/help/event-types/hideorganizersemail#hide-organizers-email
• https://cal.com/help/event-types/limit-future-bookings

Tech Consulting

Let’s discuss your tech needs

DWY - Landing Page

Consulting and Tiers of Service - Funnel

• https://cal.com/jalcocertech
• https://app.cal.com/apps

Integrate Stripe

You can enable so that before someone booking your time, they have to pay first:

This increase friction - so you need to find the sweet spot.

No friction will never be the perfect one for converting leads - You need qualification!

Using Stripe withing a Flask

Stripe 101 withing a SaaS PoC

Cyrpto Too?

Cal potentially accepts crypto payments too :O - Check your local regulations first!

To integrate stripe properly, but not only technically, you need to have a look to offers and their pricing:

• https://docs.stripe.com/products-prices/pricing-models

In Touch with Clients

Messaging Automation for All - Omni-channel marketing automation & transactional messaging.

Embeddable, self-hostable, & infinitely flexible.

Dittofeed: Free Open Source Automated Communication Platform

• https://github.com/dittofeed/dittofeed
  • https://docs.dittofeed.com/introduction

MIT | Open-source customer engagement. Automate transactional and marketing messages across email, SMS, mobile push, WhatsApp, Slack, and more 📨

You can always embed things into your marketing websites:

OSS Live Chat - Chatwoot

Tinkering with ChatWoot

Embedded WA / Cal Bouble

Creating an Astro WA Bouble

Ads

Marketing Example for Services

Guerrilla Marketing via PDFs!

0. Social Media: for those creating content / bip to grow an audience

Social media is where you think you have a blog are big ad platforms:

PostIZ | 101 Post ↗

Setup Postiz while tinkering with photo and video

JAlcocerTech Custom Solutions

This is DFY only

1. GAds

It’s all about: https://ads.google.com/

Google ads plays well with GA4.

You could also use Umami + PostHog to track your ads.

2. FaceBook Ads

In theory, cheaper, but with less intent that gads.

So you will potentially need more reps.

Leads

It was not obvious to me to understand what a lead is:

• https://github.com/JAlcocerT/leads-slubnechwile

The first time a marketer told me about APIFY, was quite obvious that this was not impossible.

Take into consideration that experts advice is to:

1. Ads are better for mass conversion of lower ticket items
2. Cold emails ~ Leads are better for higher ticket items

Funnels

Once you get leads, you want to make sure you convert them into customers.

With a funnel, you can visualize the process of converting leads into customers.

Marketing Analytics KPIs

Stop obsessing over Vanity Metrics like raw page views or follower counts.

In the current landscape, if a metric doesn’t help you predict future revenue (RevOps) or understand customer intent, it’s likely just a distraction.

References

Early on → Cardone wins.

You need clients now, and his direct approach gets you moving.

As you scale → Ogilvy wins. You can’t sell one-on-one forever; you need messaging that sells while you sleep.

A solopreneur without Cardone stays invisible.

A solopreneur without Ogilvy stays exhausted.