Closing the code to impact gap

Blogs

January 17, 2026

Tl;DR

Thoughts after this theo video, shipping a micro-saas in front of people and doing some tech talks.

Intro

Everything can be done with code and llms/agents are pretty good with that.

So…why arent we.

Product, how’s and features matter.

But so that’s the packaging.

The UI/X, the presentation, the how easily is to understand what you do or you dont do.

Lets get better and close the gap.

Some Context

One more time, a series of unconnected ~~chaotic~~ events.

And some questions: that thing that happens when you create

What are my products missing?
If the features are so great, why dont people want them?
How could my tech talk generate more engagement?

Selfhosted Landing x Consulting x PPTs 2026 ↗ NEW - Jan26 Slubne-Chwile ↗

After Shipping

When you bring eyes to your saas

You might realize that it needs some improvements.

Psyco

If you have ever wondered about psychology.

So…wait.

To improve all that, I need to get the psychologycal stack at the same level than the technical one.

From the example of one of my last tech talks, here is what it came out: mermaidjs powered here

As you can imagine, this goes as: can we now have a community chat slack alert the date before alert and the 1h before?

mindmap
  root((Presentation
Psychology))
    Emotional Hook
      Problem Amplification
        Shared Enemy
        Slack DM Pain Point
      Limbic Engagement
        The Why first
        Purpose over Logic
      Contrast Theory
        The Sparkline
        What Is vs What Could Be
    Attention Control
      Zeigarnik Effect
        Open Loops
        Unresolved Mystery
      Self-Generation
        Socratic Questions
        Audit vs Statement
      Primacy & Recency
        Power Openings
        Action-Oriented Closings
    Cognitive Clarity
      Dual Coding
        Visual + Verbal
        Mermaid Diagrams
      Rule of Three
        Pattern Recognition
        Bronze-Silver-Gold
      Cognitive Load
        Progressive Disclosure
        V-Click Animations
    Professional Trust
      Identity Alignment
        Pragmatic Reframing
        Dynamic ORM vs Chatbot
      Social Proof
        Case Studies
        Time-to-Ship Validation
      Far Transfer
        BA Skills to AI Prompts
        Executable Requirements

Whats the catch?

You are missing parts.

Improving your Presentations

Tinker & be willing to share
Mind the brand
Prepare the slides.md
Make a ppt-review
Prepare a mail communication
Prepare engaging slack/follow ups notifications

Why to do so?

because you improve your brand: specially if you have the same repo for your consulting landing, that where you store the ppts

#npx slidev build --base /presentations/ba-brd/ --out dist-ba-brd
npm run build
mkdir -p public/presentations && cp -r y2026-tech-talks/2-ba-brd-development/dist public/presentations/ba-brd

Improving your emails

Wondering why not many people are going to your tech talks?

You might need to improve how you coomunicate its value via email.

Get better at conveying what you will do via mail. Like this.

Improving Slack Engagement

Got a centralized repo with your presentations as text?

There is no excuse not to write a psycologycal engaging email and/or slack alert messages to get more people flowing to your funnel.

I mean: assisting to your tech talk.

Improving your Products

Leave them be for a while to get volume/repetitions on their current state.

Done?

Ok, now lets tweak with some sense that it sgoing to move into a better direction.

graph LR
    %% 1. The Split
    Start[Define] -->|Why| B[BRD]
    Start -->|What| C[FRD]
    Start -->|How| D[PRD]

    %% 2. The Join
    B & C & D --> E(Clarify)

    %% 3. The Linear Flow
    E --> F[Development Plan]
    F --> G[Finished PoC]

    %% Styling
    style G fill:#f96,stroke:#333,stroke-width:4px
    style Start fill:#bbf
    style F fill:#e1f5fe