Tl;DR

Business are games, with defined rules.

Get to know them to potentitally win.

Intro

Sometimes things dont work because you need to do more.

Volume, repetitions, or just…get started.

But how to assess if you will be starting a non-sense journey to a path that goes nowhere?

Despite the fact that The How is now more for agents and abstracted, why should you loose time?

Business Idea Checklist

Dont even dare to start if you dont have these cristal clear.

Someone coming to you for collaborations and partnerships?

Tell them to send you these filled up.

• Is it a new product that needs evangelization?

  • Existing competitors? or Needs PMF test?: Would recommend to go for No need of PMF, demand validated.

• BANT:

• Value proposition: this must be clear for you, also in the landing

The launch strategy: aka, focus strategy

The Tier of Service: this fits at DIY / DWY / DFY in the value ladder.

flowchart LR
    %% --- Styles ---
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    classDef low fill:#FFF9C4,stroke:#FBC02D,stroke-width:2px,color:#FBC02D;
    classDef mid fill:#FFE0B2,stroke:#F57C00,stroke-width:2px,color:#F57C00;
    classDef high fill:#FFCDD2,stroke:#C62828,stroke-width:2px,color:#C62828;
    classDef bridge fill:#E3F2FD,stroke:#1565C0,stroke-width:3px,color:#0D47A1;

    %% --- Nodes ---
    L0("Free Content
($0)"):::free
    L1("AuditMagnet 🛡️
(Free Web Audit )"):::free
    L11(" Blog/Youtube"):::free
    L12(" ebooks"):::free
    L2("DIY
(Optimization Guides) $"):::low
    L3("Done With You
(Consulting) $$"):::mid
    L4("Done For You
(Full Service) $$$"):::high
    L44("TBC
New Service"):::bridge

    %% --- Connections ---
    L0 --> L1
    L0 --> L2
    L0 --> L11
    L0 --> L12
    L2 --> L3
    L3 --> L4
    L3 --> L44

The tech stack:

Existing competitors? or Needs PMF test?: No need of PMF, demand validated.

The launch strategy: aka, focus strategy

The Tier of Service: DIY (1b - leverages on actual tech stack Ive put together - PaaS x (WP/Ghost or SSG+CMS))

The tech stack:

To make this a definitive reference, I have polished the tables by integrating the Strategic Tags (Bet, Execution, Discipline, Structure), corrected the technical variables, and added the “Path C” (Fractional Consultant) column to show the high-ticket service alternative.

The Strategic Game Board

Know your sector

This table identifies the fundamental nature of the business model and its primary bottleneck.

The Unit Economics

The “Full Stack” Multiplicative Formula that works for all the games.

The formula for Net Profit (NP) is: NP=(V×P)×GM×OE×IB×TB

If we define:

V=Volume (Units Sold) P=Price (Average Selling Price) GM=Gross Margin Ratio(RevenueGross Profit​) OE=Operating Efficiency Ratio(Gross ProfitEBITDA​) IB=Interest Burden(EBITPre-tax Income​) TB=Tax Burden(Pre-tax IncomeNet Income​)

Using the formula: . This maps the “Survival Rate” of every dollar earned.

To get the most granular view, we start with the “Top Line” (Units and Price) and apply each “Survival Rate” (the margins and burdens) until we reach the “Bottom Line.”

Case Study: The QR Guest Photo App

Model: High Volume, Automated Execution.

3. The “Levers” Comparison: You vs. The Giants

How your 1-person model compares to global industry leaders.

4. The COO’s Diagnostic Checklist

When a specific part of the formula is “broken,” use these tags to identify the fix.

• If Net Profit is low despite high sales (): You have a [DISCIPLINE] problem (). Your ads are too expensive or your software bloat is too high.
• If customers are complaining about the product: You have an [EXECUTION] problem (). Your “factory” (code or service quality) is failing.
• If the market doesn’t know you exist: You have a [BET] problem (). You aren’t spending enough on the “Awareness Lever.”
• If you are “profitable” but have $0 in the bank: You have a [STRUCTURE] problem (Solvency). You are paying suppliers faster than customers pay you.

Whenever you analyze a new business opportunity, drop it into the “Empty Column” of Table 1.

If it has a Supply Constraint, focus on raising your Price ().

If it has a Demand Constraint, focus on increasing your Volume ()

This adds the “Emotional and Tactical” layer to the math. It helps you identify where the “friction” will be in your daily life depending on which path you take.

Here is the Opportunity & Pain Point Matrix for your reference.

The Reality Check: Focus vs. Friction

The 4-Week “Launchpad” Checklist

Week 1: The Operational Audit (Discipline)

• Keep the “Alpha” Job: Identify which of your two current jobs has the lowest “Meeting-to-Output” ratio. This is your “Corporate VC” funding your life.
• Time-Boxing: Since you finish your work in 5 hours (half of your 10-hour efficiency), explicitly block the other 5 hours (e.g., 1 PM – 6 PM) for WebApp Execution.
• Setup the Legal/Tax Structure: Use a small portion of your $100k to set up a clean legal entity to separate your “Salary” from your “Startup Assets.”

Week 2: The Infrastructure Build (Execution)

• The MVP Tech Stack: Since you are an analyst, don’t over-engineer. Use low-code or specialized APIs for the QR generation and S3 for the photo storage.
• Unit Economic Stress Test: Plug your actual hosting and API costs into your formula. Ensure your Gross Margin () is at least 90%.
• Packaging the Upsell: Hard-code the “Permanent Storage” upsell from Day 1. This is your highest-margin lever.

Week 3: The Growth Bet (Marketing)

• Asset Creation: Create 5–10 “Aesthetic” videos showing how the QR code looks on a wedding table. (Pinterest and TikTok are your high- levers).
• The Ad Budget: Allocate $2,000 (only 2% of your assets) for a “Learning Phase” on Meta/TikTok ads.
• Goal: Find your Initial CAC (Customer Acquisition Cost). If you spend $100 and get 2 customers at $49 each, you are at break-even.

Week 4: The “Solvency” Check & Launch

• Launch to a Small Cohort: Post in wedding forums or local Facebook groups.
• The Feedback Loop: Use your analyst skills to track the Funnel Drop-off. Where are people leaving the site? (Landing Page -> Upload -> Payment).
• The Pivot Point: If the (Volume) is low, adjust the Price () or the Growth Bet (Ad Creative).

graph LR
    %% Unit Economics Engine
    subgraph Engine [Unit Economics Engine]
        P[Price] --> M1{x}
        Q[Quantity/Volume] --> M1
        M1 -- "Revenue" --> GM[Gross Margin %]
        GM -- "Gross Profit" --> OM[Operating Margin %]
        OM -- "Operating Income" --> IB[Interest/Borrowing Cost]
        IB -- "EBT" --> TB[Tax Burden %]
        TB -- "Net Profit" --> A
    end

    %% Main Flow
    A[Business Net Profit
Focus] -- "5x Life Expenses" --> B{Allocation Hub}

    %% Distribution Branches
    B -- "x2.5 (50%)" --> C["Keep & Grow Wealth
(Diversify)"]
    B -- "x1.5 (30%)" --> D[Tax]
    B -- "x1.0 (20%)" --> E[Lifestyle]

    %% Styling
    style Engine fill:#f0f4f8,stroke:#0056b3,stroke-width:2px
    style A fill:#f9f,stroke:#333,stroke-width:2px
    style B fill:#fff,stroke:#333,stroke-dasharray: 5 5
    style C fill:#d4edda,stroke:#28a745,stroke-width:2px
    style D fill:#f8d7da,stroke:#dc3545,stroke-width:1px
    style E fill:#fff3cd,stroke:#ffc107,stroke-width:1px

flowchart LR
    %% --- Styles ---
    classDef free fill:#E8F5E9,stroke:#2E7D32,stroke-width:2px,color:#1B5E20;
    classDef low fill:#FFF9C4,stroke:#FBC02D,stroke-width:2px,color:#FBC02D;
    classDef mid fill:#FFE0B2,stroke:#F57C00,stroke-width:2px,color:#F57C00;
    classDef high fill:#FFCDD2,stroke:#C62828,stroke-width:2px,color:#C62828;

    %% --- Nodes ---
    L0("Free Content
(Blog/YT/Docs $0)"):::free
    L1("AuditMagnet 🛡️
(Free Web Audit $0)"):::free
    L2("DIY
(Optimization Guides) $"):::low
    L3("Done With You
(Consulting) $$"):::mid
    L4("Done For You
(Full Service) $$$"):::high

    %% --- Connections ---
    L0 --> L1
    L1 --> L2
    L2 --> L3
    L3 --> L4

Building a HOW with Sense

A BRD is what works best for me now to ship fast as described here.

Take time and define properly they why and what: including what’s out of scope, specially if you are just one person

graph LR
    %% 1. The Split
    Start[Define] -->|Why| B[BRD]
    Start -->|What| C[FRD]
    Start -->|How| D[PRD]

    %% 2. The Join
    B & C & D --> E(Clarify)

    %% 3. The Linear Flow
    E --> F[Development Plan]
    F --> G[Finished PoC]

    %% Styling
    style G fill:#f96,stroke:#333,stroke-width:4px
    style Start fill:#bbf
    style F fill:#e1f5fe

• BRD (Business Requirements): Answers “WHY build this?” (The Vision & Goals).
• PRD (Product Requirements): Answers “WHAT are we building?” (The Features & Roadmap).
• FRD (Functional Requirements): Answers “HOW does it work?” (The Technical Logic & CRUDs).

How can be taken care of:

And if you’ve been clear enough on the vision, you will get it done:

Together with a nice tech stack: it always helps to know what to ask for

And the human psyc considered to bundle everything.

Conclusions

Now that you have protected your mind and time from your and other’s non discounted new ideas

Hopefully, that helps you avoid going for ideas like:

1. A SaaS model to aim for V and low P, for a non well defined avatar, when you dont want OpEx and think it will all be GM - Like Webifyer and all the web/CMS I tried here
2. To provide custom D&A services to the wrong avatar (that also have wrong avatar and pays you less than your opportunity cost) - Been there, done that, here
3. To expect people to consume your DIY/Infoproduct when you dont do ads, neither took the time to built a community. - Hopefully, I havent done that because I made the 1tonebooks here just to consolidate my knowledge and help for free.

All that non sense preassure and expectations of the ideas that are supposed to work, but they wont do from their conception.

How about…getting things done?

Consulting Services

Consulting - Tier of Service

Generative BI

The insights that you could not afford to have until now

JAlcocerTech Custom Solutions

This DFY I have to refine it though

https://img.youtube.com/vi/qf-oNNNDXS0/hqdefault.jpg

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