Profit analytics needs unit economics, not only orders

Revenue analytics can hide whether an e-commerce business is healthy.

A useful analytics layer connects orders to cost of goods, refunds, shipping, ad spend, discounting, payment fees, inventory risk, and customer acquisition cost. Profitability depends on the full unit economics, not only sales volume.

The question is not what sold. It is what was worth selling.

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• [Gen-BI] The insights for a profitable Shopify