Estimating house work and capturing leads

Tl;DR

Its more and more difficult to find people to do home/paint/manual jobs.

Does this mean that capturing leads for such offers can be profitable and help people get their home ready?

Intro

The kind of idea that happens when you try new things and document the process:

• 3h / (person x m2) when indoors and all layers
• At 10$/l - Painting cost ~ 1.5$/m2 counting 2/3 layers
• Labour cost from 15$/h or 0 if you DIY :)
• Dont know the internal walls m2? Say its ~x2 to the floor m2

$$ \text{Total Cost} = \left( \text{Wall Area} \times \text{Time per m}^2 \times \text{Hourly Rate} \right) + \left( \text{Wall Area} \times \text{Cost per m}^2 \right) $$

Where:

• $\text{Wall Area} = 2 \times \text{Floor Area}$
• $\text{Time per m}^2 = 3 \text{ h/m}^2$

For a 150m² flat:

• $\text{Wall Area} = 300 \text{ m}^2$
• $\text{Total Cost} = (300 \times 3 \times 15) + (300 \times 1.5) = 13,500 + 450 = 13,950 \text{ $}$

$$ \begin{aligned} \text{Total Time} &= \text{Wall Area} \times \text{Time per m}^2 \ \text{Total Time} &= 300 \text{ m}^2 \times 3 \text{ h/m}^2 = 900 \text{ hours} \end{aligned} $$

For a 150m² flat with 300m² of walls, the total painting time would be 900 hours.

Which might seem to high for proffesionals, as they improve x8 better the final h/m2

So that would drop to 110h (7 days, 2 persons, 8h) hence the cost at the same hourly rate is ~1600 + 450$ ~= 2000$

Add that tasty VAT and let it be ~ 2500$

For exteriors? careful with that estimate as it can be ~2k of 2018 for 80m2 of exterior surface.

The launch strategy: aka, focus strategy

The Tier of Service: DIY (1b - leverages on actual tech stack Ive put together - PaaS x (WP/Ghost or SSG+CMS))

The tech stack:

Paint Lead Capture Landing

Get a domain for the target country.

Like a .es https://www.beedigital.es/planes/plan-inicia-digital/

And a name that resonates, like pintoresjerez.es or quadscadiz

For the manual work ones, all the pages are just a give us your contact / call to whatsapp and ask.

No calendar to show availability, no price.

How good would it be to have a guarantee on which date and hour you will have people at your home to actually do the job?

A guarantee that reduces the unexpected, but that you have to be willing to pay.

Map to Paint Estimation with AI

Conclusions

FAQ