From PoC to OutReach

TL;DR

flowchart LR
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    classDef bridge fill:#E3F2FD,stroke:#1565C0,stroke-width:3px,color:#0D47A1;

    %% --- Nodes ---
    L0("Free Content
($0)"):::free
    L1("AuditMagnet 🛡️
(Free Web Audit )"):::free
    L11(" Blog/Youtube"):::free
    L12(" ebooks"):::free
    L2("DIY
(Optimization Guides) $"):::low
    L3("Done With You
(Consulting) $$"):::mid
    L4("Done For You
(Full Service) $$$"):::high
    L44("GenBI
Shopify PoC"):::bridge
    L45("Real Estate
Funnel Bot"):::bridge


    %% --- Connections ---
    L0 --> L1
    L0 --> L2
    L0 --> L11
    L0 --> L12
    L2 --> L3
    L3 --> L4
    L44 -->|Enhancing| L4
    L45 -->|Enhancing| L4

Intro

When was the last time you saw the fight club, matrix or Mr robot?

a copy of a copy of a copy of a copy

single serving things

Within the x300:

# cd ./Home-Lab/forgejo
gh status #make sure to where you are logged (to bring github goodies to forgejo you will need this)
#http://192.168.1.2:3034/jalcocert/optimum-path
#make migrate-repo REPO_OWNER=JAlcocerT REPO_NAME=optimum-path
#make add-collaborator NEW_USER=hermesagent REPO_OWNER=JAlcocerT REPO_NAME=optimum-path
# 
make migrate-repo REPO_OWNER=JAlcocerT REPO_NAME=leads-slubnechwile
make add-collaborator NEW_USER=hermesagent REPO_OWNER=JAlcocerT REPO_NAME=leads-slubnechwile #this will require apify/firecrawl keys later on
#make list-user-repos NEW_USER=hermesagent #now showing x5!

Then in the Pi with Forgejo connected:

git clone http://192.168.1.2:3034/JAlcocerT/leads-slubnechwile #hermesagent changeme123
tmux ls
#tmux new -s claude-leads
#mkdir leads
cd ./leads
#claude --dangerously-skip-permissions

Then:

make fetch #make help
make enrich
make export #nano ./data/
make sample

This remind me about TooN for prompts.

#git clone forgejo-home:jalcocert/eda-f1.git

Let the magic start:

claude #/web-setup #https://claude.ai/code/onboarding

The service to rule them all

It was just about bringing these learnings to jalcocertech-services:

• https://github.com/JAlcocerT/leads-slubnechwile
• https://github.com/JAlcocerT/make-landing

i want the alex hormozi skill to rate whats useful from this repo    
as a personal lead getter and enrich, is this all fluff? or can sth
be use to create a blueprint?

Yea, ive destilled Hormozi videos recently via ./poc/yt-distill ;)

Founders write strategy decks, ship nothing. Dont be a founder.

Conclusions

Recently ive seen…

…85 people in a call celebrating shipping a POC in 2 weeks.

Outside this room, single developers with personal agent setups are shipping equivalent work in 2 days.

The internal velocity feels fast relative to before, not relative to what’s actually possible.

The gap isn’t the tooling. The gap is the corporate substrate.

Now → 6 months (mid 2026)

• Junior dev / data-analyst hiring freezes deepen. Big 4 analyst intakes already cut.
• Personal-velocity gap widens — solo devs with multi-agent setups ship 10x while enterprise still gates tools.
• Internal POCs proliferate.

24 → 36 months (2028)

• Enterprise products from creative spike deployed at scale → clear-I/O white-collar cull broadens: accountants, ops, admin, mid-analytics, customer service. The “fluff jobs not worried today” wake up.
• Services firms compress to a needle: partners + AI-tool resellers + regulatory work survive, the rest gone.
• Munich Re-style protected industries show first PM compression (still slower than IT services).
• AI literacy becomes universal → creative-dev moat erodes. The buffer phase ends.

Expert consulting — for those who value getting outcomes right the first time and before the tsunami arrives 👇

Consulting Services

Tier of Service for the ones that cant wait to get value

DIY via ebooks

Distilled knowledge via web/ooks with free value.

1. Two windows to capitalise (2026 → mid-2028) — champion role + brand/ship as complementary plays with shared closing date.

2. Macro hedge (the third failure mode) — currency-debasement risk, policy playbook, asset implications, and the three-hedge framing (employer / career / currency).

Closer: “Most people hedge zero of three. Hedging one is good. Hedging all three is the actual position.”

The only way Im shipping now

This is beyond a good UI prompt.

Also more than a good initial skeleton with docker, make and whatever atf goodies you listed.

Must have esp connected to pb or just bring your own DRIP

yea, pocketbase does the lead trick

#git clone /jalcocertech-services
cd ./jalcocertech-services/z-shipping-blueprint

Layer 0: Capture infra ← YOU HAVE THIS Layer 1: ICP (who) ← MISSING Layer 2: Offer (Tier 1/2/3) ← MISSING Layer 3: Lead magnet + VSL ← MISSING Layer 4: Enrichment + nurture ← MISSING Layer 5: Sales process / book ← MISSING

Hormozi rigor now: Shape ✓ MAGIC ✓ Value Eq ✓ Without-pattern ✓ Damaging admissions ✓

Value Stack: ✓ Guarantee typed ✓ VSL ✓ Lead magnet ✓ Risk-reversal ✓.

0. Define a product/service
1. Get a Landing: cal+forms
2. Outreach…

Its not just to get the leads

But to understand the different treat on how to cold vs warm, after getting feedback.

Just start today sending mails:

#https://github.com/JAlcocerT/make-landing/tree/master/z-hormozi-actions
#https://github.com/JAlcocerT/make-landing/blob/master/mjml-email/send_mjml_api_email.py

Dont get overwhelmed

This is the action plan

SPF:    Host: @            TXT  "v=spf1 include:_spf.google.com ~all"
DMARC:  Host: _dmarc       TXT  "v=DMARC1; p=quarantine; rua=mailto:dmarc@DOMAIN; pct=100; adkim=s; aspf=s"

https://mxtoolbox.com/

Destilling read books

I got the most accurate diagnostic: Stage 1 reading on a Stage 4 shelf = procrastination via knowledge accumulation.

“Some of the best money is deciding to stop spending bad money.” — same with reading time.

• Premature pivot — every new book seems like the missing piece.

10 models. That’s the operating playbook from 100 books.

• Offers — make it so good they feel stupid saying no. Value Equation: (Dream × Likelihood) ÷ (Time × Effort).
• Leads — Core Four (warm, content, cold, paid) + Lead Getters (referrals, employees, agencies, affiliates). Pick one, commit 12-24 mo.
• Money Models — sequence offers (attraction → upsell → downsell → continuity) so 30-day profit ≥ CAC.

FAQ

What PoCs have you done YTD?

Not counting small things like: https://aegis-freedom.pages.dev/ nor https://the-poincare-lab.pages.dev/ nor https://btc-powerlaw.pages.dev/

Nor the services organization.

1. Telecom PoCs - RDKb & iperf3

cd ./poc/iperf

Thethings you learn when tinkering with DNS:https://jalcocert.github.io/JAlcocerT/private-dns-with-docker/#speed-tests

2. GenBi solutions

3. Make PM/Pdm’s life harder: a PoC concept to help them

4. Farm Analytics iotsolutions: PicoW/ESP32 with DHT11/22 to MQTT

5. Go solar and Aerotermia: energysolutions

One done here that you can try anytime: https://go-solar.pages.dev/

• Other that you can get some of my time:

6. Electronics and…MBSD too

#tmux new -s claude-mbsd
#tmux attach -t claude-electronics #http://192.168.1.2:3034/hermesagent/electronics-101
claude --dangerously-skip-permissions

You bet I did https://multibodysystemsdynamics.com/

7. Coming up: Telecom PoC - AD

cd ./poc/telco-geo-anomaly-detection
#npx wrangler pages deploy dist --project-name=telco
#make deploy PROJECT=my-name

Surprise, this was taken by…a game (?) https://telco.pages.dev/

So i just got https://telco-geo-anomaly.pages.dev/

Which Tech Talks have you done YTD?

The last one, around iot x big data with the dht22

In total I think its around 4 so far.

Keep Stop Start - Doing

More real engineering with agents

What you can do with the Makefile

cd trajectory-optimization

make help              # list all targets  make pending           # animation + setup study (the in-flight pair)
make animation         # just the Phase-4 lap MP4  make setup-study       # just the brake/mass/CoG sweep
make practice-plan     # the actual deliverable — corner targets
make phase4            # just the OCP at user-match calibration  make all               # everything (4-6 hours)

Whats it is ACV

ACV = Annual Contract Value.

Money one customer pays per year.

Example:

• Client pays $500/mo → ACV = $6,000
• Client pays $2k one-time + $300/mo retainer → ACV = $5,600
• Wedding photographer charges €1,500 bundle once → ACV = €1,500

Why it matters in playbook:

“ACV >$3k” rule = your target client’s CUSTOMERS must pay them >$3k/yr each.

Reason: if their customer = $500/yr, they can’t afford to pay you $3.5k/mo for outbound.

Math breaks.

┌──────────────┬────────────────────────────────────┐ │ Client’s ACV │ Can pay you $3.5k/mo? │ ├──────────────┼────────────────────────────────────┤ │ <$3k │ No. 1 deal barely covers your fee. │ ├──────────────┼────────────────────────────────────┤ │ $3-10k │ Maybe. Need 5+ closes/yr to ROI. │ ├──────────────┼────────────────────────────────────┤ │ >$10k │ Yes. 1-2 closes = 3-10x ROI. │ └──────────────┴────────────────────────────────────┘

Hormozi version: “Their unit economics need to support your fee.”

Related terms you’ll see:

• MRR = Monthly Recurring Revenue (your $3.5k/mo retainer × clients)
• LTV = Lifetime Value (ACV × years they stay)
• CAC = Customer Acquisition Cost (what it costs you to close 1 client)

Eat your own dog food

Eat your own dog food = use your own product/service as a customer.

Origin: 1980s tech — Microsoft VP forced engineers to run their own software internally before shipping.

If it’s not good enough for you, not good enough to sell.

Hormozi version: “your outbound IS your demo.”

If you sell outbound to B2B SaaS, your own outbound campaigns = the proof. Prospects see your cold email, hire you because the email worked on them.

If you sell consulting, your own biz growth = the case study.

If you sell weight-loss coaching, your body = the billboard.

Why it matters for biz:

1. Skin in the game (Taleb link) — you eat the same risk you sell
2. Free case study — your own metrics = the testimonial
3. Credibility moat — competitors selling “outbound for SaaS” who don’t run outbound = exposed
   instantly
4. Product feedback loop — you find bugs/gaps before customers do
5. Damaging admissions earned — you can say “I tried this exact thing, here’s where it broke”
   because you actually did

The anti-pattern Hormozi attacks:

“The curse of modernity is people better at explaining than doing.” — Taleb

Coaches who don’t run businesses.

Marketing agencies whose own marketing is broken.

Sales trainers who haven’t sold in 10 years.

Course-sellers whose only revenue is the course.

Test for your biz: name your top 3 services.

For each, are YOU your own customer?

If no, either start using it or shut up about it.

For your TSL Poland Agentic RevOps idea (per your agentic-revops-tls.md): you should be using your own agentic outbound to acquire your first 5 TSL clients.

Those agents = your demo.

Their booking calendars = your case study.

“If you wouldn’t pay for it, why should they?”