From PoC to OutReach

For social previews, use:

• https://www.opengraph.xyz/url/https%3A%2F%2Febooks.jalcocertech.com
• https://cards-dev.twitter.com/validator (after deploy)

TL;DR

When was the last time you saw the fight club, matrix or Mr robot?

a copy of a copy of a copy of a copy

single serving things

claude #/web-setup #https://claude.ai/code/onboarding

The service to rule them all

It was just about bringing these learnings to jalcocertech-services:

• https://github.com/JAlcocerT/leads-slubnechwile
• https://github.com/JAlcocerT/make-landing

i want the alex hormozi skill to rate whats useful from this repo    
as a personal lead getter and enrich, is this all fluff? or can sth
be use to create a blueprint?

yea, ive destilled Hormozi videos recently ;)

Founders write strategy decks, ship nothing.

Dont be a founder.

Conclusions

Expert consulting — for those who value getting outcomes right the first time.

The only way Im shipping now

This is beyond a good UI prompt.

Also more than a good initial skeleton with docker, make and whatever atf goodies you listed.

Must have esp connected to pb or just bring your own DRIP

yea, pocketbase does the lead trick

#git clone /jalcocertech-services
cd ./jalcocertech-services/z-shipping-blueprint

Layer 0: Capture infra ← YOU HAVE THIS Layer 1: ICP (who) ← MISSING Layer 2: Offer (Tier 1/2/3) ← MISSING Layer 3: Lead magnet + VSL ← MISSING Layer 4: Enrichment + nurture ← MISSING Layer 5: Sales process / book ← MISSING

Hormozi rigor now: Shape ✓ MAGIC ✓ Value Eq ✓ Without-pattern ✓ Damaging admissions ✓ Value Stack ✓ Guarantee typed ✓ VSL ✓ Lead magnet ✓ Risk-reversal ✓.

0. Define a product/service
1. Get a Landing: cal+forms
2. Outreach…

Its not just to get the leads

But to understand the different treat on how to cold vs warm, after getting feedback.

Just start today sending mails:

#https://github.com/JAlcocerT/make-landing/tree/master/z-hormozi-actions
#https://github.com/JAlcocerT/make-landing/blob/master/mjml-email/send_mjml_api_email.py

Dont get overwhelmed

This is the action plan

SPF:    Host: @            TXT  "v=spf1 include:_spf.google.com ~all"
DMARC:  Host: _dmarc       TXT  "v=DMARC1; p=quarantine; rua=mailto:dmarc@DOMAIN; pct=100; adkim=s; aspf=s"

https://mxtoolbox.com/

ACV = Annual Contract Value.

Money one customer pays per year.

Example:

• Client pays $500/mo → ACV = $6,000
• Client pays $2k one-time + $300/mo retainer → ACV = $5,600
• Wedding photographer charges €1,500 bundle once → ACV = €1,500

Why it matters in playbook:

“ACV >$3k” rule = your target client’s CUSTOMERS must pay them >$3k/yr each. Reason: if their customer = $500/yr, they can’t afford to pay you $3.5k/mo for outbound. Math breaks.

┌──────────────┬────────────────────────────────────┐ │ Client’s ACV │ Can pay you $3.5k/mo? │ ├──────────────┼────────────────────────────────────┤ │ <$3k │ No. 1 deal barely covers your fee. │ ├──────────────┼────────────────────────────────────┤ │ $3-10k │ Maybe. Need 5+ closes/yr to ROI. │ ├──────────────┼────────────────────────────────────┤ │ >$10k │ Yes. 1-2 closes = 3-10x ROI. │ └──────────────┴────────────────────────────────────┘

Hormozi version: “Their unit economics need to support your fee.”

Related terms you’ll see:

• MRR = Monthly Recurring Revenue (your $3.5k/mo retainer × clients)
• LTV = Lifetime Value (ACV × years they stay)
• CAC = Customer Acquisition Cost (what it costs you to close 1 client)

Eat your own dog food = use your own product/service as a customer.

Origin: 1980s tech — Microsoft VP forced engineers to run their own software internally before shipping. If it’s not good enough for you, not good enough to sell.

Hormozi version: “your outbound IS your demo.”

If you sell outbound to B2B SaaS, your own outbound campaigns = the proof. Prospects see your cold email, hire you because the email worked on them.

If you sell consulting, your own biz growth = the case study.

If you sell weight-loss coaching, your body = the billboard.

Why it matters for biz:

1. Skin in the game (Taleb link) — you eat the same risk you sell
2. Free case study — your own metrics = the testimonial
3. Credibility moat — competitors selling “outbound for SaaS” who don’t run outbound = exposed
   instantly
4. Product feedback loop — you find bugs/gaps before customers do
5. Damaging admissions earned — you can say “I tried this exact thing, here’s where it broke”
   because you actually did

The anti-pattern Hormozi attacks:

▎ “The curse of modernity is people better at explaining than doing.” — Taleb

Coaches who don’t run businesses. Marketing agencies whose own marketing is broken. Sales
trainers who haven’t sold in 10 years. Course-sellers whose only revenue is the course.

Test for your biz: name your top 3 services. For each, are YOU your own customer? If no, either
start using it or shut up about it.

For your TSL Poland Agentic RevOps idea (per your agentic-revops-tls.md): you should be using
your own agentic outbound to acquire your first 5 TSL clients. Those agents = your demo. Their
booking calendars = your case study.

▎ “If you wouldn’t pay for it, why should they?”

Destilling read books

Stage 1 reading on a Stage 4 shelf = procrastination via knowledge accumulation.

“Some of the best money is deciding to stop spending bad money.” — same with reading time.

• Premature pivot — every new book seems like the missing piece. The missing piece is usually applying the previous book harder.

10 models. That’s the operating playbook from 100 books.

• Offers — make it so good they feel stupid saying no. Value Equation: (Dream × Likelihood) ÷ (Time × Effort).
• Leads — Core Four (warm, content, cold, paid) + Lead Getters (referrals, employees, agencies, affiliates). Pick one, commit 12-24 mo.
• Money Models — sequence offers (attraction → upsell → downsell → continuity) so 30-day profit ≥ CAC.

FAQ

What PoCs have you done YTD?

Not counting small things like: https://aegis-freedom.pages.dev/ nor https://the-poincare-lab.pages.dev/ nor https://btc-powerlaw.pages.dev/

Nor the services organization.

1. Telecom PoCs - RDKb & iperf3

cd ./poc/iperf

Thethings you learn when tinkering with DNS:https://jalcocert.github.io/JAlcocerT/private-dns-with-docker/#speed-tests

2. GenBi solutions

3. Make PM/Pdm’s life harder

https://jalcocert.github.io/JAlcocerT/poc-103/#helping-pms-and-pdms

4. Farm Analytics iotsolutions: PicoW/ESP32 with DHT11/22 to MQTT

5. Go solar and Aerotermia: energysolutions

• One that you can try anytime: https://go-solar.pages.dev/

https://jalcocert.github.io/JAlcocerT/heat-transfer-ice/#solar-thermal-power

• Other that you can get some of my time:

6. Electronics and…MBSD too

You bet I did https://multibodysystemsdynamics.com/

7. Coming up: Telecom PoC - AD

cd ./poc/telco-geo-anomaly-detection
#npx wrangler pages deploy dist --project-name=telco
#make deploy PROJECT=my-name

Surprise, this was taken by…a game (?) https://telco.pages.dev/

So i just got https://telco-geo-anomaly.pages.dev/

Which Tech Talks have you done YTD?