From PoC to OutReach

TL;DR

Eating my own dog food

Intro

When was the last time you saw the fight club, matrix or Mr robot?

a copy of a copy of a copy of a copy

single serving things

Within the x300 Im falling into the volume trap:

# cd ./Home-Lab/forgejo
gh status #make sure to where you are logged (to bring github goodies to forgejo you will need this)
#http://192.168.1.2:3034/jalcocert/optimum-path
#make migrate-repo REPO_OWNER=JAlcocerT REPO_NAME=optimum-path
#make add-collaborator NEW_USER=hermesagent REPO_OWNER=JAlcocerT REPO_NAME=optimum-path
# 
make migrate-repo REPO_OWNER=JAlcocerT REPO_NAME=leads-slubnechwile
make add-collaborator NEW_USER=hermesagent REPO_OWNER=JAlcocerT REPO_NAME=leads-slubnechwile #this will require apify/firecrawl keys later on
#make list-user-repos NEW_USER=hermesagent #now showing x5!

Then in the Pi with Forgejo connected:

git clone http://192.168.1.2:3034/JAlcocerT/leads-slubnechwile #hermesagent changeme123
tmux ls
#tmux new -s claude-leads
#mkdir leads
cd ./leads
#claude --dangerously-skip-permissions

Then:

make fetch #make help
make enrich
make export #nano ./data/
make sample

flowchart LR
    %% --- Styles ---
    classDef free fill:#E8F5E9,stroke:#2E7D32,stroke-width:2px,color:#1B5E20;
    classDef low fill:#FFF9C4,stroke:#FBC02D,stroke-width:2px,color:#FBC02D;
    classDef mid fill:#FFE0B2,stroke:#F57C00,stroke-width:2px,color:#F57C00;
    classDef high fill:#FFCDD2,stroke:#C62828,stroke-width:2px,color:#C62828;
    classDef bridge fill:#E3F2FD,stroke:#1565C0,stroke-width:3px,color:#0D47A1;

    %% --- Nodes ---
    L0("Free Content
($0)"):::free
    L1("AuditMagnet 🛡️
(Free Web Audit )"):::free
    L11(" Blog/Youtube"):::free
    L12(" ebooks"):::free
    L2("DIY
(Optimization Guides) $"):::low
    L3("Done With You
(Consulting) $$"):::mid
    L4("Done For You
(Full Service) $$$"):::high
    L44("GenBI
Shopify PoC"):::bridge
    L45("Real Estate
Funnel Bot"):::bridge


    %% --- Connections ---
    L0 --> L1
    L0 --> L2
    L0 --> L11
    L0 --> L12
    L2 --> L3
    L3 --> L4
    L44 -->|Enhancing| L4
    L45 -->|Enhancing| L4

This remind me about TooN for prompts.

#git clone forgejo-home:jalcocert/eda-f1.git

Let the magic start:

claude #/web-setup #https://claude.ai/code/onboarding

The service to rule them all

It was just about bringing these learnings to jalcocertech-services:

• https://github.com/JAlcocerT/leads-slubnechwile
• https://github.com/JAlcocerT/make-landing

i want the alex hormozi skill to rate whats useful from this repo    
as a personal lead getter and enrich, is this all fluff? or can sth
be use to create a blueprint?

Yea, ive destilled Hormozi videos recently via ./poc/yt-distill ;)

Founders write strategy decks, ship nothing. Dont be a founder.

Lead Setup

The question that resonates with any business owner: How do you get clients?

And here is the setup to make them get more/better/faster clients.

Conclusions

Recently ive seen…

…85 people in a call celebrating shipping a POC in 2 weeks.

Outside this room, single developers with personal agent setups are shipping equivalent work in 2 days.

The internal velocity feels fast relative to before, not relative to what’s actually possible.

The gap isn’t the tooling. The gap is the corporate substrate.

Now → 6 months (mid 2026)

• Junior dev / data-analyst hiring freezes deepen. Big 4 analyst intakes already cut.
• Personal-velocity gap widens — solo devs with multi-agent setups ship 10x while enterprise still gates tools.
• Internal POCs proliferate.

24 → 36 months (2028)

• Enterprise products from creative spike deployed at scale → clear-I/O white-collar cull broadens: accountants, ops, admin, mid-analytics, customer service. The “fluff jobs not worried today” wake up.
• Services firms compress to a needle: partners + AI-tool resellers + regulatory work survive, the rest gone.
• Munich Re-style protected industries show first PM compression (still slower than IT services).
• AI literacy becomes universal → creative-dev moat erodes. The buffer phase ends.

Expert consulting — for those who value getting outcomes right the first time and before the tsunami arrives 👇

Consulting Services

Tier of Service for the ones that cant wait to get value

DIY via ebooks

Distilled knowledge via web/ooks with free value.

1. Two windows to capitalise (2026 → mid-2028) — champion role + brand/ship as complementary plays with shared closing date.

2. Macro hedge (the third failure mode) — currency-debasement risk, policy playbook, asset implications, and the three-hedge framing (employer / career / currency).

Closer: “Most people hedge zero of three. Hedging one is good. Hedging all three is the actual position.”

The only way Im shipping now

This is beyond a good UI prompt.

Also more than a good initial skeleton with docker, make and whatever atf goodies you listed.

Must have esp connected to pb or just bring your own DRIP

yea, pocketbase does the lead trick

#git clone /jalcocertech-services
cd ./jalcocertech-services/z-shipping-blueprint

Layer 0: Capture infra ← YOU HAVE THIS Layer 1: ICP (who) ← MISSING Layer 2: Offer (Tier 1/2/3) ← MISSING Layer 3: Lead magnet + VSL ← MISSING Layer 4: Enrichment + nurture ← MISSING Layer 5: Sales process / book ← MISSING

Hormozi rigor now: Shape ✓ MAGIC ✓ Value Eq ✓ Without-pattern ✓ Damaging admissions ✓

Value Stack: ✓ Guarantee typed ✓ VSL ✓ Lead magnet ✓ Risk-reversal ✓.

0. Define a product/service
1. Get a Landing: cal+forms
2. Outreach…

Its not just to get the leads

But to understand the different treat on how to cold vs warm, after getting feedback.

Just start today sending mails:

#https://github.com/JAlcocerT/make-landing/tree/master/z-hormozi-actions
#https://github.com/JAlcocerT/make-landing/blob/master/mjml-email/send_mjml_api_email.py

Dont get overwhelmed

This is the action plan

SPF:    Host: @            TXT  "v=spf1 include:_spf.google.com ~all"
DMARC:  Host: _dmarc       TXT  "v=DMARC1; p=quarantine; rua=mailto:dmarc@DOMAIN; pct=100; adkim=s; aspf=s"

https://mxtoolbox.com/

Destilling read books

I got the most accurate diagnostic: Stage 1 reading on a Stage 4 shelf = procrastination via knowledge accumulation.

“Some of the best money is deciding to stop spending bad money.” — same with reading time.

Premature pivot — every new book seems like the missing piece.

10 models. That’s the operating playbook from 100 books.

• Offers — make it so good they feel stupid saying no. Value Equation: (Dream × Likelihood) ÷ (Time × Effort).

• Leads — Core Four (warm, content, cold, paid) + Lead Getters (referrals, employees, agencies, affiliates). Pick one, commit 12-24 mo.

• Money Models — sequence offers (attraction → upsell → downsell → continuity) so 30-day profit ≥ CAC.

FAQ

What PoCs have you done YTD?

Not counting small things like: https://aegis-freedom.pages.dev/ nor https://the-poincare-lab.pages.dev/ nor https://btc-powerlaw.pages.dev/

Nor the services organization.

1. Telecom PoCs - RDKb & iperf3

cd ./poc/iperf

Thethings you learn when tinkering with DNS:https://jalcocert.github.io/JAlcocerT/private-dns-with-docker/#speed-tests

2. GenBi solutions

3. Make PM/Pdm’s life harder: a PoC concept to help them

4. Farm Analytics iotsolutions: PicoW/ESP32 with DHT11/22 to MQTT

5. Go solar and Aerotermia: energysolutions

One done here that you can try anytime: https://go-solar.pages.dev/

• Other that you can get some of my time:

6. Electronics and…MBSD too

#tmux new -s claude-mbsd
#tmux attach -t claude-electronics #http://192.168.1.2:3034/hermesagent/electronics-101
claude --dangerously-skip-permissions

You bet I did https://multibodysystemsdynamics.com/

7. Coming up: Telecom PoC - AD

cd ./poc/telco-geo-anomaly-detection
#npx wrangler pages deploy dist --project-name=telco
#make deploy PROJECT=my-name

Surprise, this was taken by…a game (?) https://telco.pages.dev/

So i just got https://telco-geo-anomaly.pages.dev/

Which Tech Talks have you done YTD?

The last one, around iot x big data with the dht22

In total I think its around 4 so far.

Keep Stop Start - Doing

More real engineering with agents

Whats stopping you to know more about the Brayton cycle?

Or Rankine?

Thinking about having an stirling engine at home?

For sure you have one of these near:

What you can do with the Makefile

cd trajectory-optimization

make help              # list all targets  make pending           # animation + setup study (the in-flight pair)
make animation         # just the Phase-4 lap MP4  make setup-study       # just the brake/mass/CoG sweep
make practice-plan     # the actual deliverable — corner targets
make phase4            # just the OCP at user-match calibration  make all               # everything (4-6 hours)

Whats it is ACV

ACV = Annual Contract Value.

Money one customer pays per year.

Example:

• Client pays $500/mo → ACV = $6,000
• Client pays $2k one-time + $300/mo retainer → ACV = $5,600
• Wedding photographer charges €1,500 bundle once → ACV = €1,500

Why it matters in playbook:

“ACV >$3k” rule = your target client’s CUSTOMERS must pay them >$3k/yr each.

Reason: if their customer = $500/yr, they can’t afford to pay you $3.5k/mo for outbound.

Math breaks.

┌──────────────┬────────────────────────────────────┐ │ Client’s ACV │ Can pay you $3.5k/mo? │ ├──────────────┼────────────────────────────────────┤ │ <$3k │ No. 1 deal barely covers your fee. │ ├──────────────┼────────────────────────────────────┤ │ $3-10k │ Maybe. Need 5+ closes/yr to ROI. │ ├──────────────┼────────────────────────────────────┤ │ >$10k │ Yes. 1-2 closes = 3-10x ROI. │ └──────────────┴────────────────────────────────────┘

Hormozi version: “Their unit economics need to support your fee.”

Related terms you’ll see:

• MRR = Monthly Recurring Revenue (your $3.5k/mo retainer × clients)
• LTV = Lifetime Value (ACV × years they stay)
• CAC = Customer Acquisition Cost (what it costs you to close 1 client)

Eat your own dog food

Eat your own dog food = use your own product/service as a customer.

Origin: 1980s tech — Microsoft VP forced engineers to run their own software internally before shipping.

If it’s not good enough for you, not good enough to sell.

Hormozi version: “your outbound IS your demo.”

If you sell outbound to B2B SaaS, your own outbound campaigns = the proof. Prospects see your cold email, hire you because the email worked on them.

If you sell consulting, your own biz growth = the case study.

If you sell weight-loss coaching, your body = the billboard.

Why it matters for biz:

1. Skin in the game (Taleb link) — you eat the same risk you sell
2. Free case study — your own metrics = the testimonial
3. Credibility moat — competitors selling “outbound for SaaS” who don’t run outbound = exposed
   instantly
4. Product feedback loop — you find bugs/gaps before customers do
5. Damaging admissions earned — you can say “I tried this exact thing, here’s where it broke”
   because you actually did

The anti-pattern Hormozi attacks:

“The curse of modernity is people better at explaining than doing.” — Taleb

Coaches who don’t run businesses.

Marketing agencies whose own marketing is broken.

Sales trainers who haven’t sold in 10 years.

Course-sellers whose only revenue is the course.

Test for your biz: name your top 3 services.

For each, are YOU your own customer?

If no, either start using it or shut up about it.

For your TSL Poland Agentic RevOps idea (per your agentic-revops-tls.md): you should be using your own agentic outbound to acquire your first 5 TSL clients.

Those agents = your demo.

Their booking calendars = your case study.

“If you wouldn’t pay for it, why should they?”