Blogs
Leads and marketing automation

Leads and marketing automation

September 22, 2025

Tl;DR

Today it seems all about lead enrichment

https://github.com/punkpeye/awesome-mcp-servers?tab=readme-ov-file#marketing

https://github.com/gomarble-ai/facebook-ads-mcp-server

Intro

I started the day with a core believe: wordpress sites are meh

After this sync with couple of marketers - That changed. See this landing: https://genkinfy.com/

Tl;dr Firecrawl is a powerful web crawling and scraping solution that makes data extraction from websites simple and efficient, with excellent integration capabilities with n8n for automation workflows.

What is Firecrawl? + n8n 📌

Firecrawl is an open-source, high-performance web crawler and scraper designed for developers and data professionals. It’s built to handle modern web technologies, including JavaScript-rendered content, while being respectful of website terms of service.

Key Features

  • Modern Web Support: Handles SPAs and dynamic content with ease
  • Respectful Crawling: Built-in rate limiting and robots.txt compliance
  • Structured Data Extraction: Automatic extraction of structured data using AI
  • Distributed Architecture: Scale your crawling operations horizontally
  • n8n Integration: Seamlessly connect with your n8n workflows

Why Choose Firecrawl?

  1. Developer Friendly

    • Simple REST API
    • Comprehensive documentation
    • Multiple language SDKs

  2. Powerful Extraction

    • CSS and XPath selectors
    • Automatic content type detection
    • Built-in proxy rotation

  3. Scalable

    • Distributed crawling
    • Queue-based architecture
    • Cloud-native design

Firecrawl works beautifully with n8n for automating web scraping workflows.

Here’s a simple example of how to use Firecrawl with n8n:

  1. HTTP Request Node: Connect to Firecrawl’s API
  2. Data Processing: Use n8n’s powerful nodes to transform the extracted data
  3. Storage: Save results to your preferred database or file storage
  4. Automation: Schedule regular crawls or trigger them based on events

Use Cases

  • Market Research: Track prices and product information
  • Lead Generation: Extract contact information from business directories
  • Content Aggregation: Build news or job listing aggregators
  • Competitor Analysis: Monitor competitor websites for changes

Prerequisites

  • Node.js 16+ or Docker
  • n8n instance (self-hosted or cloud)
  • Firecrawl API key (get one at firecrawl.dev)

Basic Installation

# Using npm
npm install -g firecrawl

# Or with Docker
docker run -p 8080:8080 firecrawl/firecrawl

Example n8n Workflow

  1. Trigger: Schedule or webhook
  2. Firecrawl Node: Configure with target URL and selectors
  3. Process Data: Use n8n’s function nodes to transform
  4. Output: Save to database or send notifications

Advanced Features

  • Custom Middleware: Add your own processing logic
  • Scheduled Crawls: Regular data refreshes
  • Error Handling: Built-in retry and error reporting
  • Authentication: Support for protected content

Best Practices

  1. Always respect robots.txt
  2. Implement rate limiting
  3. Cache responses when possible
  4. Handle CAPTCHAs gracefully
  5. Monitor your crawls

Resources

Firecrawl provides a powerful yet simple way to extract web data at scale. When combined with n8n, it becomes an incredibly powerful tool for automating data collection and processing workflows. Whether you’re building a price monitoring system, content aggregator, or research tool, Firecrawl has you covered.

Firecrawl GitHub ↗ Documentation ↗

Next Steps

  1. Sign up for an API key at Firecrawl
  2. Try the quickstart guide
  3. Join the community forum for support and ideas

FAQ

app.apollo.io 1000 contactos 50 usd, pero con apify console.apify te conectas con su apollo scrapper free tier.

in that way we have 1k leads for 1.5 usd from apify only.

app millionverifier para verificar emails

wedding planners - google one by one / scrapper de google maps por wedding planners serper google search api para buscar tb en google outscraper - para sacar por ej restaurantes tarragona

clay es la mas tocha y muy usada actualmente, there is free tier no es CRM pero leads q vengan de listas (como la de apollo), de webs, forms….convergen aqui hay webreseach agent + openai KEY para sacar por ej el domino de la empresa

trykitt es otra tool q se puede conectar a clay via API y te intenta sacar el email basado en nombre y dominio leadmagic tb puede ayudar para encontrar emails y conviene usar esa al default de clay para evitar quedarte sin creditos million verifier va aqui (va con http get xq no tiene integ) y te da quality, para saber si email OK para verificar tb tienes findemails

smartlead/instant lead - para los leads refinados llevartelos a email (se puede plugear con clay y tiene para calentar warm up mails etc) smartlead tiene una zona de CRM, pero gohighlevel (GHL) tb se puede usar como CRM (ademas golighlevel puede create landings and forms). smarlead tb categoriza la repsuesta y pueden cambiar los leads a interested x ej y tb hay ewbhooks… q conectan con make smartlead tb sp conectar a slack

heyreach puede ser una opcion si no tienes el email y el flow de smartlead no funcionaria

tb se puede conectar make a tu crm, como para poner contactos categorizados como interesados segun el webhook

lead gen Jay, nick saraev (184 skool x 2600 members), kristian besser 1700 personas en slack de 92k pagando 4k manthan patel https://www.agentpass.ai/

ICP - ideal customer profile value proposition customer avatar

scrap google maps

Tools

GHL

Fire-Enrich

Open source advantage: Fire Enrich is open source on GitHub with over 650 stars. You can inspect the code, modify agents for specific use cases, and contribute improvements.

https://github.com/firecrawl/fire-enrich

MIT | 🔥 AI-powered data enrichment tool that transforms emails into rich datasets with company profiles, funding data, tech stacks, and more using Firecrawl and multi-agent AI

No limits when self-hosted: The public demo limits you to 15 rows and 5 columns to manage costs. When you run Fire Enrich locally, these restrictions disappear.

Cost comparison: Tool Starting Price Approach Clay $149/month Multi-source aggregator, requires separate subscriptions Apollo $59/user/month Built-in database, limited customization Fire Enrich Free (self-hosted) Real-time research, only pay API costs

When self-hosting, you only pay for OpenAI API usage (typically $0.01-0.05 per enrichment).

Lead Magnets around MailerLite API