White-Labelling the Real Estate solution

Tl;DR

A proof that Prospecting is more important than doing proposals.

Intro

We come from here, where I made a custom solution without accounting even for opportunity cost.

This one starts with the end: targeting sales for b2b real estate agencies.

• Result: You learn exactly what features they need. $1,000 - $3,000 per setup. See Pricing.
• Pricing: $1,000 - $3,000 (One-Time Setup Fee) + $100 - $300 (Monthly Maintenance).

You guessed it: this is a white-labelling related post.

What else can you do when you have built something very good as a pet project or as custom DFY for the wrong avatar.

Plot twist: custom projects without proper pricing and/or in advance costs dont end up well.

The Business Idea

So, taking the learnings we have these stages for a business: this would be one targeting real estate agencies

The Attraction - Leads

Partner with someone who actually knows sales and give them a commision.

Go put ads somewhere.

Or just use such sale pipeline to find prospects yourself.

The Conversion - via Fantastic Landing

This goes with my latest favourite stack life to date.

git clone https://github.com/JAlcocerT/moi-realestate-pro-astro-bot
#docker ps -a --format '{{.Names}}' | grep -v 'postgres_container' | xargs -r docker rm -f
#docker volume prune -f
#docker builder prune -f
#docker builder prune -f
cd landing
#docker compose -f docker-compose.prod.yml up -d --build
make prod-up
#du .

With cal integration ofc:

Very quick deployment to: realestate-landing-prod:4321 which is https://realestate.jalcocertech.com/

Copy pasted adapted from the poc_shopify :)

The Delivery - Custom RE Solution

This is actually all the software that already existed.

The one that many would categorize as done for nothing.

But now: it has a beautiful landing stating what it does.

Leads can come any time, I just do the 121 onboarding.

And the price? It is what it is.

Take it, or leave it:

The Related: BRD, tech stack, dev phases, sales, more sales and landing psyc

Conclusions

So that’s it.

The service is public and ready for anyone that has the need and can provide the signal.

Here: https://realestate.jalcocertech.com/

flowchart LR
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    classDef mid fill:#FFE0B2,stroke:#F57C00,stroke-width:2px,color:#F57C00;
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    classDef bridge fill:#E3F2FD,stroke:#1565C0,stroke-width:3px,color:#0D47A1;

    %% --- Nodes ---
    L0("Free Content
($0)"):::free
    L1("AuditMagnet 🛡️
(Free Web Audit )"):::free
    L11(" Blog/Youtube"):::free
    L12(" ebooks"):::free
    L2("DIY
(Optimization Guides) $"):::low
    L3("Done With You
(Consulting) $$"):::mid
    L4("Done For You
(Full Service) $$$"):::high
    L44("GenBI
Shopify PoC"):::bridge
    L45("Real Estate
Funnel Bot"):::bridge


    %% --- Connections ---
    L0 --> L1
    L0 --> L2
    L0 --> L11
    L0 --> L12
    L2 --> L3
    L3 --> L4
    L44 -->|Enhancing| L4
    L45 -->|Enhancing| L4

FAQ

Why this pricing?

1. The “Expert” Barrier: You are solving a complex problem (Scraping + AI + SSR). If they could do it for $100, they would have. The $1k+ price tag signals that this is a Managed Enterprise Solution.
2. Filtering: It filters out the “difficult” clients who want the world for $100. A client who pays $1k+ respects your time.
3. Cash Flow: This covers the 2-5 hours of manual work you put into initial configuration, DNS, and styling.
4. Maintenance (The Value Loop): The monthly fee covers the server cost, OpenAI tokens, and the “scraper maintenance” (since real estate portals change their HTML often).